Gary Weisbaum named Chief Marketing Officer of the Young Marines youth organization
Gary Weisbaum accepted a position as the Chief Marketing Officer for the Young Marines youth organization with headquarters in Washington, D.C.
Weisbaum has decades of experience in the marketing and public relations arena at all levels. He is currently owner and CEO of Performance Promotions Group Inc, (PPGI), a group of specialized companies based in Chicago that provides integrated marketing services to companies across the United States. PPGI was founded by Weisbaum in 1992.
His specialty companies include Performance Military Group (PMG). PMG provides strategic sales and marketing consulting to industries doing business with the U.S. military. In addition, Weisbaum is the owner of Leatherneck.com the country’s largest commercial informational website for the Marines and their families.
“I have a passion for the Young Marines’ program,” he said, “and the Young Marines leadership and I want to direct all efforts toward greater awareness of the outstanding work and amazing, dedicated people of the Young Marines. The Young Marines is our nation’s premier Drug Demand Reduction Program. This, plus our work in character building and developing our country’s future leaders is a critical mission at this time in the United States.
“Gary will consolidate our marketing efforts under a single person,” said Mike Kessler, CEO and National Executive Director of the Young Marines. “This is the direction we have wanted to go for a long time. I know Gary will maximize our exposure on all fronts and at all levels.”
Weisbaum will coordinate the Young Marines brand and marketing programs across the country. Some of his responsibilities include developing the scope and plan of action for the Young Marines’ magazine, web sites, video production, social media and all of the Young Marines outreach to the media.
“Adding a marketing professional to our corporate-level ranks is an exciting addition,” said William L. Smith, Chairman of the Young Marines’ Board of Directors.
Weisbaum lives in Northbrook, IL, with his wife Sheri. The couple has two married sons and two grandchildren.
The Young Marines is a national non-profit 501c(3) youth education and service program for boys and girls, age eight through the completion of high school. The Young Marines promotes the mental, moral and physical development of its members. The program focuses on teaching the values of leadership, teamwork and self-discipline so its members can live and promote a healthy, drug-free lifestyle.
Since the Young Marines' humble beginnings in 1959 with one unit and a handful of boys, the organization has grown to over 300 units with 10,000 youth, including girls, and 3,000 adult volunteers in 46 states, the District of Columbia, Germany, Japan and affiliates in a host of other countries.
For more information, visit http://www.youngmarines.com/.
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Ginny Richardson Public Relations
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