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ByGaryWeisbaumChiefMarketingOfcerAsIamsureeveryonehasseenbynowtheYoungMarinesHQstaffhaveinvestedsignicanttimeandresourcestoincreasethenationalandlocalvisibilityandawarenessoftheYoungMarinesorganizationoverallandtheveryspecialworktheover11000YoungMarinesand3000plusadultvolunteersdoeverydayacrosstheUnitedStates.Iampleasedtoreportthattheseeffortshavenotonlyprovidedthedesiredresultsbutinfacthaveexceededevenourownexpecta-tions.EverysignicantnationalYoungMarinesactivityin2013waspickedupinnationalregionalandlocalmediainbothbroadcastandprint.Nowtobeclearnoteveryac-tivitywaspickedupineverymarketacrossallavailablemediahowevertheYoungMarineswererecognizedinmarketsacrossthecountryfortheirworkwithveteransandwithreducingdemandfordrugs.AndIamhappytoletyouknowthatweareonlygettingstartedFor2014YoungMarinesmarket-ingandcommunicationactivitieswillmovetoanevenhigherlevelwithexpandedpressreleasesandpublicrelationseffortsbyourpublicrelationsagencyGRPR.Oureffortstoincreasethecontentinformationandsearchcapabilitiesavailableonourwww.youngmarines.comwebsitewillbegreatlyenhancedandwatchforanewlooktiedtoourYoungMarinesbrandplanrolloutearlyin2014.InfactifyouhavenotnoticeditalreadythiseditionoftheEspritMagazinehasalsoincorporatedim-portantelementsoftheYoungMarinesbrandplan.Asmanyofyoualreadyknowitiscriticalforcommunicationtohaveconsistentlooksandmessagesfromanorganizationanditsafliatesunitsinourspeciccaseandoureffortstogetthisaccomplishedarewellunderway.AsthenewyeargetsstartedplansareinplacetobringevengreaterandmoresignicantattentiontotheYoungMarinesatboththenationalaswellastheunitlevel.OurmajoractivitiesincludingtheIwoJimatriptheNavajoCodetalkerseventthePearlHarboranniversaryeventour2013participationisfeaturedinthisissueandallofyourefforts365daysayeartohonorallveteranswillreceiveevengreatercoverageandexposurein2014.Thisplusyourcriticalandimpor-tanteffortstoReducetheDemandforDrugsinthiscountrywillbringmoreeyesandearstotheYoungMarinesveryspecialstory.PlusforthisyearourrelationshipwithIZODIndyCarIndyLightsdriverZachVeachwillbefrontandcen-terinourcommunicationefforts.FinallyIwantedtoletyouknowthatoureffortsin2014willnotbejustatthenationallevel.ThisyearwearehappytoannouncethatwehavereassignedJanelleJohnsontotakeontheassign-mentofUnitMarketingManager.ThisnewpositionintheYoungMarinesHQMarketingoperationwillprovideallofourYoungMa-rineunitsguideanceandassistanceincapitalizingonmediafundraisingandcommunicationwithinyourlocalmarketswheretheneedtogetthewordoutinaneffectivemannerissocritical.Inthenext6-8weeksJanellewillbereachingouttoallofourDivisionleadershipandunitstoidentifyspe-cicprogramsthathaveworkedwellthosethatweregreatideasbutdidnotachievethedesiredoutcomeandthespe-cicneedsofourunitsfromamarketingandcommunicationstandpoint.ThegoalaBestPracticesprogramforourunitstobesuccessfulinallofyourmarketingandcommunicationneeds.Ilookforwardtokeepingyouupdatedonoureffortsandprogressandamhonoredtobeapartofagroupwithsuchoutstandingparticipants.DeliveringTheMessageAsthenewyeargetsstartedplansareinplacetobringevengreaterandmoresignicantattentiontotheYoungMarinesatboththenationalaswellastheunitlevel.EverysignifcantnationalYoungMarinesactivityin2013waspickedupinnationalregionalandlocalmediainbothbroadcastandprint.ESPRITPage27