Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 26 ESPRIT By Gary Weisbaum Chief Marketing Officer The 2015 Adult Leadership Conference left quite an im- pression on those in attendance. From beginning to end the 2015 ALC provided non-stop excitement education recogni- tion and of coursefun. For those who missed the ALC and as a refresher to those in attendance a number of key Young Marines marketing branding items were discussed. First and most important we debuted the new National Young Marines logo which is featured at the top of this page. Added under the current Young Marines logo is the line A National Youth Organization. So often we hear the public asking if we are an organization that promotes and supports 18-21 young active duty U.S. Marines this added line will put this issue to rest once and for all. Moving forwardall Young Marines brand identification will include this new logo it is already on our website and Na- tional Facebook page and will be integrated into existing collateral and other Young Marines branded items as they are updated. This logo has been added to the database and can be downloaded for individual unit use. Please make sure you review the instructions regarding the use of this new logo. There are specific guidelines regarding the use of the Young Marines logo. Unit adherence to these guidelines will insure we keep moving the Young Marines branding effort forward. If you or any member of your unit have any questions regard- ing the use of the new logo please feel free to contact me by email at gary.weisbaumyoungmarines.com We also announced an updated Young Marines alternative adult uniform from Propper. This years program is available to all Registered Adults in the Young Marines program on- line at www.propper.comyoungmarines This year a number of new items have been added to the program including a collection of summer weight items a 6-panel hat with the Young Marines logo and a new Snag- Free Polo. All of these items are available in both mens and womens sizes.The new on-line ordering will be much easier. The program went live in mid-June. I would be remiss if I did not take a few minutes to thank all of our special guests that were a part of the 2015 ALC event. First and foremost a special thank you to Lieutenant General Richard Mills and his wife Pat for being a part of the 2015 ALC and for delivering an inspiring speech during the banquet on Saturday night. Also in attendance was Gunny R. Lee Ermey who has been an ardent supporter of the Young Marines organization for many years. Young Marines sup- porters Adam Baldwin star of the TNT series in its second season The Last Ship actor and former Marine Scott Levy and actress Lesli Kay were also in attendance in Las Vegas. The Young Marines promotional partner Madison Rising lead singer Dave Bray his wife Becky and Team Manager Rich Mgrdechian joined the festivities to add to their knowl- edge of the Young Marines National Youth Organization as they travel the country promoting the Young Marines. Everyone in Las Vegas had a chance to meet and welcome Colonel Bill Davis his wife Brenda and their son Bradley to the Young Marines. Colonel Davis will be taking the National Executive Director reins on January 1 2016 when Colonel Mike Kessler retires. Finally those in attendance had a chance to participate in the special Friday night celebration of the too many to mention accomplishments of Young Marines National Ex- ecutive Director Mike Kessler. The Young Marines staff and our marketing partner Xpert Media Management made sure the 2015 ALC celebration of Mikes career with our organiza- tion was something he will always remember. Much more to come in the days weeks and months ahead. The Young Marines National Youth Organization marketing train never stops running. A New LogoA Recap of the 2015 ALC and Other Items