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ESPRITPage17ByGaryWeisbaumChiefMarketingOfcerAsweassembledforthe2014AdultLeadersConferenceALCinWashingtonDCwewerepleasedtoreportthatthevisibilityoftheYoungMarineshascontinuedtoexpandacrossthecountryandabroad.Sincetherstoftheyearbothnationalandlocalmediarespond-edtoournewpressinitiatives.TheIwoJimaReunionofHonorparticipationwithtelevisionprintandinternetexposureatanalltimehighwasespeciallywell-received.InadditionpressactivitiessurroundingtheYoungMarinesparticipationintheUnitedNationsConferenceinMarchandourmostrecentreleaseregardingthegrantfromtheAmeri-canLegionChildWelfareFoundationhavebeenpickedupbyasignicantnumberofmediaoutlets.ThesepresseffortswillcontinuethroughouttherestofthisyearandbeyondasweexpandtheYoungMarinesbrandacrossthenation.AndspeakingofbrandingoneofmyfavoritesubjectsatthisyearsALCweintroducedanumberofnewandupdatedYoungMarinesmarketingefforts.TherstisthecompletelyredesignedYoungMarinesWebsite.LaunchinginJunethenewYoungMarinesWebsitefeaturesanewlookexpandedhomepageinformationeasytousenavigationacomprehensiveUnitLocatorSystemandmuchmuchmore.AsapartofthenewFindAUnitsectionofthewebsiteYoungMarinesunitsnowhavetheirownUnitPagethatfollowsthenationalbrandguidelines.Thispagewillbemaintainedandupdatedbyyoutheindividualunitandwillfeatureannouncementsupcomingeventsawardsandotherunitinformationandactivities.AfullpresentationonthenewYoungMarineswebsitewasprovidedatthisyearsALC.WealsolaunchedthenewAdultUniformProgram.PropperaleadingmanufacturerofhighqualityapparelformilitarylawenforcementandpublicsafetyprofessionalsishandlingthisnewandexcitingprogramfortheYoungMarines.Samplesofthenewuniformitemsweredisplayedandproceduresforor-deringwerediscussed.IntheweeksfollowingtheALCeachunitwillreceiveaninformativemailingaboutthisprogram.AndifthelaunchofourYoungMarinesWebsiteandnewAdultUniformProgramwerenotenoughwearecontinuingoureffortstoreachouttoallunitsviaourUnitCapabilitiesSurveyandmarketingphoneappointments.Todatemorethan60YoungMarinesunitscompletedeithertelephoneoronlinesurveysregardinglocalmarketingcapabilitiesandmanyofyouhaveprovideduswithsomeoutstandinginformation.OurgoalistohearfromeveryYoungMarinesunitsoifyouhavenotcompletedtheonlinesurveyrecentlydistributedbyYoungMarinesUnitMarketingManagerJanelleJohnsenpleasegetitdoneGotohttpswww.surveymonkey.comsunit_marketingWeveextendedthesurveythroughJune162014.Ifyourunitwouldliketorequestaunitmarketingcalloryouhaveques-tionsaboutthesurveypleasesendourUnitMarketingMan-agerJanelleJohnsenanemaildirectlyatJanelle.johnsenyoungmarines.comAndnallyahugeshoutouttoourveryownIndyLightsracecardriverandhonoraryYoungMarineZachVeachandhisen-tireAndrettiRacingteam.AsofthiswritingZachhaswontwooftherstsixIndyLightsracesthisyearnished2ndinan-otherandstartedfrompolepositiontwiceWAYTOGOZACHTheYoungMarineslogoisprominentlyfeaturedonZachscarpitcrewuniformsequipmentandhisdriversuniform.ZachalwaysndsawaytomentiontheYoungMarinesineverythinghedoesandisanexcellentambassadorforourprogram.WewillcontinuetokeepyouupdatedonoureffortsandasalwaysIamhonoredtobeapartofsuchanoutstandinggroupofAmericans.DeliveringTheMessageThenewWebsiteandAdultUniformProgramleadourinitiativesthisyearYoungMarinesactivitiescontinuetointerestbroadcastandprintmediaTwoexcitingnewprojectswereannouncedatthisyearsAdultLeadersConference